11

New Normal

idea by cstiens
New Normal

What inspires you to take part in this challenge?

:

I was struck by the fact that despite the advances we've made in medicine, young women are still vulnerable to HIV/AIDS. Young women are vulnerable because it is just as normal for a 16 year old girl to sell sex in Africa as it is for you to go to the grocery store in America (for example).

In what way is your idea innovative?

The 'New Normal' idea brings to light the realities of the structural drivers by portraying their effects in a typical LIFE magazine advertisement from the 60's. More at www.behance.net/carriestiens

Discussion
9 Pink-talk-bubble-tail

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by mariasuzen
almost 2 years ago | Reply

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by jamalsee
about 2 years ago | Reply

I think the concept of "The New Normal" is particularly informative. A large aspect of the fight in attention and avoidance is that HIV/AIDS is a NORMAL aspect of lifestyle in creating nations.

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by johny12055
about 2 years ago | Reply

I think the concept of "The New Normal" is particularly informative. A large aspect of the fight in attention and avoidance is that HIV/AIDS is a NORMAL aspect of lifestyle in creating nations.

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by johny12055
about 2 years ago | Reply

http://amazing.evenweb.com/

by alexanderspear
about 2 years ago | Reply

HIV is the disease which spreads only by sex.

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by alexanderspear
about 2 years ago | Reply

The New Normal infographic for the International Center for Research on Women and the global HIV/AIDS network...

http://green-mother.com

by Greenmother707
about 2 years ago | Reply

The New Normal infographic for the International Center for Research on Women and the global HIV/AIDS network...

http://green-mother.com

by Greenmother707
about 2 years ago | Reply

I think the message of "The New Normal" is particularly insightful. A huge part of the battle in awareness and prevention is that HIV/AIDS is a NORMAL part of life in developing countries. Pairing this message with iconic imagery from the formative days of America's current perception of NORMAL brings this message home to the American psyche. Establishing a new normal in developing countries is the deepest challenge of HIV/AIDS prevention and elimination.

by jwinfrey
over 2 years ago | Reply

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Award_topvotedidea
$2,500
Circle-1-inactive Step1-title-idea-inactive

Submission Began
Tuesday, June 26

Submission Ended
Thursday, July 26
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Thursday, July 26

Voting Ended
Thursday, August 09
at 12:00 PM PDT

Circle-3 Step3-title
Structural Layers
Structural Layers

Winner Announced
Monday, August 13

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